Lately, social media has grown tremendously, thereby benefiting businesses all across the world to become more visible to their targeted audiences by simply applying a few powerful and effective marketing strategies. According to Fast Company, 93% of marketers use social media to promote their business. Social media is BIG and only getting bigger. If you are not marketing on it, you are likely to disappear a large part of your target consumers.
Let’s explore the prominent ones right now.
1. Identify your business goals:
You can only move forward if you know what you’re working toward. Thus, you require assessing your company’s overall requirements and deciding the way to utilize social media in order to reach the same.
2. Set marketing ideas:
You need to have specific parameters upon which your goals are to be achieved. You need to set marketing objectives that are specific, measurable, attainable, appropriate, and time-bound.
3. Recognize your ideal customers:
If you don’t want to suffer from low engagement on your social profile, you need to have a precise ideal customer profile. Know as much as you can about your customers. Know their age, income, interests, occupation, problems, habits, pains, likes, dislikes, objections, and motivations.
4. Research your competition:
Researching your competition keeps you apprised at their activity and also gives you a perspective of what’s working, so that you can integrate those prosperous tactics into your own efforts. You can begin by compiling at least 3-5 prime competitors and searching for the social networks that they’re utilizing. Furthermore, you can analyze their content strategy and look at their number of followers and posting frequency.
5. Select channels and tactics:
Numerous businesses create accounts on widespread social networks without researching which platform specifically will bring them the most return. You can save your crucial time by utilizing the details from your buyers’ personas for determining the greatest platform for you. Also, you should determine the primary and secondary social networks that you need to focus on.
What do you think? Have you got any clear social media strategy?