Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.
Let’s break the words, starting with the word “Digital”. It might be easier if I give you my interpretation of what it doesn’t mean in this context. Digital does not refer to the creation of a new website, the additionally commerce stores, getting likes, retweets, social posts, even the use of these technologies.
So, what does “digital” mean in this context?
The word “digital” is a synonym for the pace of change that’s carrying in today’s world driven by the rapid adoption of technology. This is put in existing organizations under tremendous pressure. In many cases, drive them in the land of the irrelevance.
Some are saying the science others just don’t. Because of rapid technology adoption, how our customer is engaging with us, is changing the operating systems of how we create new sustainable competitive advantage.
We are seeing two types of organizations: those that are “doing digital” and a new kind “digital innovators”. The digital innovators are winning, they are disrupting every conceivable market place and enabled by this new technology adoption.
The biggest mistake we are seeing is that many organizations simply digitize existing services and called it a digital transformation. It’s really not.
So, what is digital transformation? Digital transformation is the journey of strategic, planned organizational change. It starts with empowering our team with new methods to create highly responsive data driven strategy and field of culture is innovation It is the right leadership that creates the high performing innovative organization which is delivered by marketing technologists’ principle. This is called a digital transformation.
The four pillars of digital transformation
The process of digital transformation has four pillars: empowering your employees, engaging your customers, optimizing your operations, and transforming your product or business.
1. Empower your employees
Employees need to be empowered to do their best work from anywhere, at any time, on any device. But with this new ability to access information from anywhere, protecting your data, wherever it goes, also becomes a priority.
Many organizations are pretty successful, but to help your organization leave its competitors in the dust, you need to focus on your employees. Building a company culture where employees are truly empowered to make a meaningful, measurable difference is a key asset in any organization’s long-term success.
Typically, people enjoy their jobs more and take more initiative when they feel empowered to make their own decisions and determine their own destiny. A lack of employee empowerment in a business often leads to disengaged employees who can’t understand why they should bother to put in any extra work beyond their baseline job responsibilities.
2. Engage your customers
Customers are expecting new levels of connections with the businesses they partner with and purchase from. In this digital age, customers are experiencing deep personalization and interactive marketing, as well as enjoying the ability to connect with businesses easier than ever before.
With constant connection and personalized interactions, you can build loyal, profitable customer-relationships. By automating these processes, you can further boost your sales and service teams’ productivity.
3. Optimize your operations
Optimizing your business process often starts with your IT infrastructure. Once you’ve divvied up what information you can store where, you can greatly reduce the cost and complexity of IT management with new resources like the cloud.
With data backup and recovery, you can be back online in minutes without losing the time and effort you had put into your work. Finally, you can reduce risk, with easier compliance, if you choose solutions which prioritize safeguarding your business.
4. Transform your product
If you innovate with agility, and are open to the consistent changes we see in today’s business landscape, you will be able to adapt quickly to changing business needs. For example, with new data analytics services, you can turn your data into a business asset.
Data protection and security is tied to all four pillars and is critical to reinforce, and sometimes lead to, when having a customer conversation around these messages.
This is all about making sure that your data is protected everywhere on all devices, that efficient and effective data backup and recovery solutions can bring you back online in minutes, and risk is mitigated with easier compliance services and solutions.
Essentially, digital transformation implies leveraging new tools and technologies to change the way your business functions, from product development to customer interaction.