It is not always transparent which mobile app development platform might be the best for you. If you want to make a value based decision to get good return on the investment of your time and money, you need to delve deeper into the insights of diversified platforms.

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Hybrid App

The first thing that you need to decide is whether you’re willing to create a purely native app or a hybrid app. A hybrid app can be described as a website that is wrapped in a native app. These types of apps are easy to develop and can keep your development costs reasonably low. They are easy to port to other platforms, since a large part of the code is written in CSS, HTML, and JavaScript.

Nonetheless, these apps are never as seamless as native apps and thus, they might lead to a not so good user experience sometimes. In addition, they lack portability and render difficulty in their maintenance.


With a colossal user base and potential users, Android appeals to the masses with negligible amount of rules, especially when it comes to publishing applications on Google Play or additional Android marketplaces. However, there can be big downsides to creating apps in Android. Primarily, Android developers do not make much money and also, there is a huge amount of fragmentation, which needs to be tested and accounted.

Despite having a global reach, Android might not be the first choice to start with, considering the complexity level associated with the testing of operating systems and numerous devices. If you want to maximize your revenue, Android comes at the second spot. But, if you focus upon swelling the number of your app users, Android becomes the clear winner.


Developing and testing apps in iOS is quite simple, since you have to perform the same in just a handful of devices in the first place. Also, apparently iOS developers still make the most money as per the revelations made by several business studies. Interestingly, all these benefits are still backed by restrictions.

You get hardly any flexibility while creating iOS apps. There is a strict and stringent approval process and you need to abide by Apple’s rules completely. Thus, if you can conform to Apple’s rules, you can easily get ease of testing along with higher average revenue. However, you won’t get the same reach as with Android.

Windows Phone

Windows Phone development appears to be a distant third choice for creating apps. If you already possess stable Android and iOS versions and have the development budget, Windows Phone may become a feasible option for you. However, the bottom line is that Windows Phone carries only 4% market share and a seemingly weak app store ecosystem.


Justifying why to create a Blackberry app is itself challenging, but still there are benefits. Blackberry doesn’t face any sort of stiff competition, just like Windows Phone. Also, Blackberry devices are still preferred by the elite income bracket of the population for the security reasons. But, the most apparent downside here is that Blackberry only has 1% mobile market share. So, you surely won’t get any good number of downloads on it.


It is suggested that you pay attention toward your goals as to what you’re planning to achieve through your app development. As each platform caters to a different set of advantages ad purposes, you should properly assess your requirements along with the platform’s characteristics.

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